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Snapchat is introducing a new ASL alphabet learning lens called “Sign With Snap.” The lens will teach you how to “fingerspell your name, practice the ASL Alphabet, and play games that put new skills to the test”.
Snap’s aim is to help users feel closer to one another through shared communication. This feature is led by a group of deaf and hard-of-hearing team members at Snap called the ‘Deafengers.’
The social media giant is partnering with SignAll to use technology to capture users’ fingerspelling. The lens was built using the hand-tracking technology behind last year’s randomizer fingerspelling lenses.
The lens was in honor of International Week of the Deaf.
This new feature comes to Snapchat just after the Apple TV+ film CODA won at the Academy Awards. CODA is about a “Child of Deaf Adults” (CODA) who discovers her love of singing and has to choose between her family duties and following her dreams.
The ASL learning lens is now available to try on Snapchat for iOS and Android.